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Promo video for DaTravel.com

 

 

DaTravel.com is a travel agency and tour operator based in Moscow, Russia, and London, UK.

 

DEVELOPMENT:

 

DaTravel.com was looking to create a fresh online campaign based on an exciting filmed content,

encouraging their clients to use the opportunities of easily accessible travel tools and explore the world.

 

Following this guideline, we've created the concept of mimicking a video game aesthetics to express

that the real world travel can be as breathtaking and accessible as roaming the fantasy maps in games.

 

The idea would only work if the environment would be both visually striking and the filming technique

faithfully recreating the angles, motion and other aspects of a contemporary high-end video game,

so we've started exploring the geographical and technical opportunities available at the time.

 

SHOOT:

 

To make this ambitious vision work on a very limited budget, we've searched for locations in Europe,

which would have a very varied terrain within a short drive and discovered the versatile South of France.

 

Starting at the beaches of Nice Cote D'Azur, we've captured the flamingo breeding plains of Camargue,

a medieval castle-city of Carcassone, antique Roman amphitheater in Arles and snowy peaks of Andorra.

 

In order to replicate the video game camera look, we've used a remote-control Ronin stabilization gymbal.

 

RELEASE:

 

The video with Russian voice-over was released on DaTravel.com YouTube channel on 22 April 2015

and since garnered over 350,000 views, 1,000 likes and 100 comments.

 

 

 

 

 

The main film - 45s in English with added HUDs mimicking video game display