Promo video for Goodname
Goodname is an artwork provider for gaming and motion picture industries based in Vilnius, Lithuania
Goodname approached us looking for a film introducing their studio to their clients and followers
which would have more of an abstract low-key poetic flare instead of a usual corporate video.
As Goodname chose to focus on the people and the process instead of the artwork they produce
we recognized this as an exciting opportunity to explore their uniquely talented human resource
and collaborative ethic through a cinematic narrative instead of a more usual video presentation.
Closely collaborating with the team at Goodname we've devised a story taking place in one day
from morning to night, introducing the artists as a diverse set of characters traveling to work,
spending the day together doing the work they love and relaxing together in the evening.
We shot the film in Vilnius, where Goodname is based, as the city with a strong medieval atmosphere
and a strong presence of nature plays a major role in representing the studio's unique roots and setting.
Our goal was to make the film both natural and cinematic, so we've collaborated with one of the
leading cinematographers in Lithuania Eitvydas Doskus, known for his award-winning documentary
and narrative features, including 2017 movie 'Frost' by Sharunas Bartas about the war in Ukraine
featuring Vanessa Paradis and screened at the 70th Cannes Film Festival.
The full 2min. length video premiered on Goodname official Facebook page on 18 October.
Other outputs include 30s edit for Instagram and a 10s version for the Facebook page cover.